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Shandong Leierfu Railway Lubricating Oil Co., Ltd.
Address: Middle Section of Qilu Petrochemical Ethylene North Road, Zibo City, Shandong Province
Phone: +86-15665457777
Telephone: +86-533-7480208
Email:975665506@qq.com
Website: www.lefrhy.com
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The development concept of "customer first" in the lubricating oil industry is changing
Class:Supply and demand information Date:2024/7/4 8:53:17
In the field of lubricants, user-centric changes are also in progress. As F1 general victory over the race, Elf lubricant quality has long been highly recognized by users. Take the Chinese market as an example. In the past few years, the characteristics of lubricant customers have changed: people pay more and more attention to product comfort rather than price and brand. For some young users, comfortable products behind the more corresponds to a casual, free attitude to life.
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Elf has always been the best choice for top racers. In the racing industry, choosing Elf is a taste and trendy expression. Therefore, we now need to bring this experience of the king to the average consumer, allowing consumers to enjoy high quality, stylish and relaxed life. Nowadays, there is a lot of pressure on urban life and a fast-paced life. What we can do is reduce the user's worries. Choose new products from Elwie European style, you do not need to spend energy for car maintenance, but to put more energy on work and life, we promise to customers a relaxed lifestyle, comfortable life attitude. Therefore, the new European style positioning as' taste European style relaxed.
Today, changes in consumer groups for many traditional businesses, industry practitioners have to rethink their own product positioning and marketing strategies. Bid farewell to the price war, bid farewell to a single simple product performance as a measure, it should become the direction of many traditional business transformation.
