As a "barometer" of China's economy, actual demand for lubricants in China hit another record high in 2013, according to Xu Jian, director of marketing for Great Wall Lubricants, reaching a historic 7.5 million tons, up from the previous year.

China's lubricating oil market demand reached 7.5 million tons

In the face of increasingly fierce domestic and international competition, the Chinese lubricant brands are gradually embarking on a road of fine competition. The concept of "fine competition" was originally proposed by Great Wall Lubricants and was widely accepted by the industry. This concept refers to the development of the lubricant industry With the upgrading of the industrial structure of the country and the industry, the competition among the lubrication industries will focus on the three dimensions of product, brand and market. At the product level, innovation-oriented, but also to seek diversified, refined, customized solutions, more in line with market and user needs; brand level, how to find out their own characteristics of the development of positioning in the rival market ; The market level, the problems are concentrated in the channel construction, after-sales service, planning and deepening of local and international strategy, breaking barriers and other aspects of the opponent.

According to local products refined strategy

In the case of Great Wall Lubricant, for example, in the automotive OEM market, the Great Wall has established a partnership with 90% of mainstream car manufacturers in China, including foreign brands, achieving a market share of 65%. In the automotive high-grade lubricants, the Great Wall as the representative of the Chinese lubricant brand also occupies a place.

Not only that, with the increase in the number of urban vehicles, under the strong siege of fog and haze, exhaust purification became the first problem, the Great Wall lubricants on the occasion introduced a "good blue" tail gas purification solution, "good blue" was born It is a positive response to the Great Wall's desire to improve the quality of its environment in China.

Branding branding

In recent years, the Great Wall Lubricants continued to carry out brand promotion in such high-end media platforms as CCTV to publicize their advantages and achievements in the field of aerospace oil. To the East Hao lubricants as the representative of private brands also gradually focus on building brand influence, choose CCTV and other high-end media brand advertising.

On the "Top 500 Most Valuable Brands in China" released by World Brand Labs, Great Wall Lubricating Oil won the first place for 8 years in a row, ranking first in China's lubricating oil industry. In the past ten years, Great Wall Lubricating Oil has always adhered to the two directions of "Brand Force Upward" and "Product Force Upward" in the course of its development, and gradually formed its brand strength of using aerospace quality as DNA.

Fully attack the market's meticulous strategy

The market is the ultimate touchstone to test product and brand refinement strategies. Analyze this touchstone, we can start from a brand how to deal with both inside and outside the market. The internal market, which is the domestic market. And in the international market position and role, is an important measure of the strength of a brand label. Localization strategy and the full impact of the internationalization process is one of the important reasons that the Chinese brand represented by Great Wall Lubricant is able to thrive. It is also its strategic choice to gradually grow into a leading brand in the world.

If "FINE COMPETITION" is the key word for the 2013 lubricants market, then the "SUPERIOR USER EXPERIENCE" will be a synopsis of the 2014 lubricant market. And through excellent product and service experience as a link with customers to pass their customers to their respective brand spirit and gradually penetrate into the brand value will become a major new direction of exploration of the major lubricants brand markets in 2014 and also leading to the leaders The only way for the brand.